College Assistance Services

Get the best education for your kids. We can help lower the cost. 
You don't have to let tuition costs determine the quality of your child's college education.

You Can Drive Tuition Costs Down.

As your financial needs continue to change, Canandaigua National Bank & Trust continuously works to provide innovative and beneficial offerings to meet those changing needs. Our partnership with College Assistance Plus (CAPlus^®) offers you an opportunity to:

• Leverage your child’s achievements in academics and extra curricular activities to negotiate lower tuition at a selection of colleges.
• Identify the best colleges to apply to that can increase your reward potential.
• Provide a review of your Free Application for Federal Student Aid (FAFSA) that can maximize your child’s funding on grants and scholarships.

How Much Does College Really Cost?  

	2009-2010 Annual Undergraduate Prices of Tuition, Room and Board1

These are the Facts¹:

• Over the last decade (2000-2010), prices for tuition, room, and board have increased significantly:
• Public institutions increased 25%
• Private institutions increased 37%
• College enrollment reached record levels in the fall 2010, increasing 38% over the last decade.
• Enrollment is projected to rise 14% over the next decade (through 2019).

History shows that as enrollment increases, so does the price.

Are You Willing to Pay Full Price?

CAPlus® offers the education and advice necessary to help you and your child make important decisions on his/her collegiate future.

CAPlus® Program Benefits:

• Save you money by finding the most cost effective college that will meet your child’s academic and future career needs.
• Compare colleges by analyzing data from financial aid packages that colleges have awarded to prior students.
• Position students to receive the most grants and scholarships.
• Objective education and advice on your child’s college decision-making process.
• Advise each student on tuition reduction opportunities until graduation day.

An Ongoing Relationship.

We provide an exceptional experience and maintain a lasting relationship with you and your child throughout his/her college career.  As we represent your interests, your child can earn a degree, not loads of debt.

Combat the Rising Costs of Tuition.

Through our partnership with CAPlus^®, you can take control of the price that you are willing to pay for your child's quality of college education.

Make the Choice on Your Terms.

Contact a CNB/CAPlus^® representative today:

	Donna Cator, CFP® VP, Financial Planning Officer DCator@cnbank.com 315.781.2700 x42220
	Thomas W. Benner VP, Financial Planning Officer TBenner@cnbank.com 585.419.0670 x50689