CNB Executive Vice President Karen Serinis Retires After 26 Years of Service as Chief Retail Officer;
Gwen Crawford Named Successor

Karen C. Serinis
EVP, Chief Retail Officer

After 26 years of dedicated leadership, CNB’s Executive Vice President, Chief Retail Officer Karen Serinis will retire from Canandaigua National Corporation (CNC) effective December 31, 2023.

“We have been extremely fortunate to have Karen as a leader over the course of her tenure here at CNC,” said CEO and President Frank H. Hamlin, III. “I want to take this opportunity to thank her for everything she has done as a colleague, mentor, and friend. She has been instrumental in CNB’s success.”

As the first female Executive Vice President, Serinis was instrumental in the bank’s transformational expansion into Monroe County. She joined Canandaigua National Bank & Trust (CNB) in 1997 as the first manager of the Pittsford “synergy” office. She served as east-side Area Manager before becoming Director of Retail Services in 2007.

Karen was promoted to Executive Vice President in 2011 and during her 12 years in that position her management oversight included Corporate Marketing, Communications and Events, Product Management, Consumer Lending, CNB Mortgage Company, and the Small Business Banking unit.

Serinis has demonstrated the values of service and a “people-first” philosophy throughout her extraordinary career at CNB during which she maintained the bank’s high standards of customer service and bolstered the bank’s positive culture. Her leadership created an engaged workforce with an “above and beyond” work ethic. For Serinis, CNB’s distinction always comes back to its people.

“I have long understood that the reason we win is because our employees are different. We show up each day ready to extend our best to each other and to our customers. It is a conscious decision to operate the way we do,” Serinis said.

Serinis has also contributed significantly to the greater Rochester community, with a focus on organizations that support women and youth. In 2018, she was honored as one of Rochester Business Journal’s “Women of Excellence.” In 2012, the Professional Women of the Finger Lakes named Serinis a “Woman of Distinction.” Also passionate about the teaching value of youth sports, she was recognized for her coaching and Board membership by the Webster Athletic Association’s girls’ softball program with a lifetime achievement award and a Varsity softball field named in her honor.

Gwen Crawford
SVP, Director of Retail Banking

CNB is promoting Gwen Crawford, the current Director of Retail Banking, to serve as Executive Vice President, Chief Retail Officer. A member of the bank’s retail management team for over 12 years, Crawford has been with Canandaigua National Bank & Trust (CNB) since 2007.

Over the past year, Serinis and Crawford have worked closely with bank leadership to prepare for the transfer of this key role within the organization.

“She empowers her people to feel comfortable making decisions and working independently because she spent the time explaining her thought process,” Crawford said of Serinis. “She is transparent and honest and inspires me to want to lead and carry on her legacy.”

Serinis has been named to the Board of Directors for CNB Mortgage where she will continue her distinguished career in banking.