If you are a business owner, you are
likely trying to navigate this new and
hopefully, temporary landscape. Many
businesses have been closed since March
and, for security reasons, your Bank may
be only accessible by phone, online, drive
thru or appointment. Regardless, most
small business customers have a group
of trusted advisors to guide them: their
attorney, CPA and banker. Even while
limited, these three advisors should
play important roles in your business’
financial recovery.
Many are doing things on instinct
today, due to these challenging and
unprecedented times. You had employees
that you had to lay-off. You are trying
to figure out when you can open and
what you need to do to bring your
employees back; timing is everything.
It is also about whether your employees
are willing or able to return to work.
With schools closed, many have had
to remain home to take care of their
children and provide home schooling.
There are so many hurdles that none of
us have ever dealt with before. We are
in unchartered waters.
Whether you are a small business owner
or a consumer, you should expect to have
your bank on your side. Your banker, as
a partner, is one to look to for advice and
counsel. Over the past 3 months, statistics
from across the banking industry have
shown that the outreach from customers
unable to pay their obligations has been
staggering. Banks have recognized the
need: car loans, personal loans, mortgages,
credit card payments, business loans,
etc., have been deferred for many bank
customers. The needs are basic: how
can you pay your bills with no revenue?
The lights need to be kept on, and more
importantly, the needs of your family and
loved ones have to be met.
I am sure many have heard of the Small
Business Administration’s Paycheck
Protection Program. This program—
effective through June 30th, or as long
as funds are available—is designed to
provide small businesses with funding to
re-hire employees who were laid off when
their employer was unable to operate.
There were 2 phases of the program
due to need and high response; Phase
1 ran out of money quickly, so a second
round was opened shortly after. Billions
of dollars have been provided to small
businesses to enable them to rehire their
employees--even if they were not yet
able to open their doors. The program
gave business owners hope that they
could remain viable, pay their employees
and their bills. The program was well
intended; however, I don’t think anyone
could have foreseen the extended time
of this pandemic or that the re-opening
guidance would be as restrictive as it
is. Since the inception of the Paycheck
Protection Program (PPP), the SBA has
released additional, adjusted guidance
on how the loan proceeds can be spent
and has extended the time that it can be
used. This will go a long way in helping
businesses as they either re-open or await
their time to do so.
It was during the initial roll-out of the
PPP program, when business owners
were in a panic, that relationships and
clear lines of communication with your
banker rose in importance. The general
message was to apply ASAP or run the
risk of the program running out of
money. Nationally, it was reported that
it was the community bankers that were
the “best” administrators of this plan.
I could attest to that; my colleagues
and I heard from our customers as well
as many non-customers. So why did
we hear from other bank’s customers?
What they told us: they did not have a
relationship with their banker and did
not know who to call. Or, they tried
to reach their bank, only to be put on
a call back list that in many cases never
occurred. We were happy to step up to
the plate, not only to help our customers,
but other business owners within our
community. To date, CNB has helped
over 3,700 local businesses. We strive to
continue to provide consistent service to
all of those we helped during this crisis;
we look to expand our relationships and
continue to support the various needs of
these new customers as we move beyond
this pandemic.
So, the question is, what should you
expect from your bank—in the good
times and the not-so-good times?
You should know who to call at your
Bank. A direct line. 1-800 numbers and
on-line banking services are necessary for
the day to day “regular” issues, but there
is nothing like being able to really talk
with someone that knows you and your
business. Every situation is different,
being able to talk with your banker
anytime is what you should expect. If
you do not have someone that you can
call, I would suggest that you reach
out to your local Branch Manager and
make an introduction. As a business
customer, you should expect to hear
from your relationship manager at least
once a year. Even in normal times, your
situation can change from day to day,
month to month or year to year.
Your Bank should provide you with
education and advice, and you should
want to work with a bank and a banker
who has your best interest at heart.
When you talk through your situation,
you should expect to be offered some
options, so you can make the best decision
for you. The scope should also include for you. The scope should also include
solutions beyond the immediate need,
with a focus on your future.
This is my experience as a local banker
associated with a community bank: we
have a vested interest in our family, which
is the community that we serve. We
take pride in putting local money back
into our market area. Whether you are
a business owner with 300 employees,
a sole proprietor, or a consumer, we are
here to help guide you in your financial
journey. We are 130 + years in the
making and have built our programs
to lead with Service. If you do not feel
like you are getting what you need from
your bank—if the expectations that I
have referenced have not been met--
please reach out to me or any one of
my colleagues. We would love to have
the opportunity to prove our difference.