On Friday, August 15, 2014, Canandaigua National Bank & Trust (CNB) participated in the Amyotrophic Lateral Sclerosis (ALS) ice bucket challenge that is trending throughout social media. Brand Integrity challenged CNB to raise awareness for ALS and the ALS Association. Employees Michelle Pedzich, Sandy Roberts, and Tamra O’Donnell represented CNB in accepting the ice bucket challenge. In addition to accepting the challenge, CNB donated one hundred dollars to the ALS Association. Martino Flynn Agency, Weidman Consulting Inc., and Mossien Associates Architects have been nominated by CNB to accept the ice bucket challenge within 24 hours or donate one hundred dollars to the cause.
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